in a world where social medias are known for taking over the interactivity of people online, it may sound a bit obsolete to still say that email is the mainstream of successful returns for your marketing. but what if I told you it’s the other way around. studies show that you can get a 44% Return on investment from email marketing. in a broader sense what this means is
you can gain back 44x for every buck you spend. I know right this is huge although social media ads are also a good investment
a platform which can be as very useful as emails is nowhere to be found.
sounds interesting?
now that I gave you a little taste of what emails can do for your business here are my top 3 chosen email marketing tools you should be using right now!! let's get into it.
1. Mailchimp
Can’t stand a chance of possibly achieving this list without mentioning Mailchimp.
you may heard of it or maybe already using it Mailchimp is
an email service provider which has been giving email services to customers since 2001. this is a very popular tool which is being used by millions of business owners like you
Pros
- Reports and analysis(Google Analytics)
- Offers a mobile app — I know there is not much to say about this but for the sake of those who cant access their computer most of the time just like myself.
- Free plan
Cons
- Automation is limited
- Strict rule on affiliate marketing(if you are one)
2. GetResponse
GetResponse is an email marketing platform that has been around since 1998 in Poland now operating worldwide. they are known for offering more features beyond just email such as landing pages, real-time live webinars customer relationship management(CRM pipeline), and so forth. considering the experience they have built throughout all those years GetResponse can be a great choice to level up/elevate your marketing
Pros
- Beginner-friendly
- a year or 2 years or so upfront payment discounts are very generous
- when it comes to automation you get advanced features
- automation is just a godsend
Cons
- The landing page creator has some annoying bugs(at of the time writing this blog)
- No free plan
3. ConvertKit
last but not least convertkit is the fastest growing email marketing platform that has been around only for a little while. although it may not seem a good tool to rave about it has good features some of which that made it stand out for this list include flexible sign-up forms, landing pages, and a bit smarter audience targeting mechanics than other platforms.
Pros
- A very simple interface — you don't need email marketing expertise to use it
- Free plan — but not as generous as Mailchimp
- Good Customer Support
Cons
- Integration should be better
- Price is a bit expensive compared to its competitors
In Conclusion…
There are also other Email Marketing Service Providers which are not included in this list like Aweber, Sendinblue etcetera because they didn't quite stand out to be in this list but that doesn't mean they are not good
at all I encourage you to do more research on this. but for the verdict getresponse seems to be the best choice for email marketing
